Multilingual E-Commerce Statistics

Posted in E-Commerce, Foreign Language Translation on January 11th, 2010 by admin – Be the first to comment Tags: , , , ,

The folks at MyGengo, a foreign language translation services company recently published a report covering the market conditions for the language learning industry.

Here some interesting facts revealed:

  • Chinese, Spanish and English represent only 30% of the worlds spoken language by population. But these languages make up roughly 60% of the internet users.
  • 52% of non-English language users only buy from websites where the information is presented in their native language.
  • Since 2008, Russian and Arabic online audiences have grown over 1000%, which Chinese close behind.
  • When looking at French and Japanese native language speakers, 60% of them only buy from websites where the product and service information is presented in their native language.
  • 56.2% of forieng language speakers say that when making a purchasing decision, information written in their native language was more important than a low price.

Here is the whitepaper from the folks at MyGenga, a truly great report.. kudos.

Truly Multilingual Internet Coming Soon

Posted in Uncategorized on October 30th, 2009 by admin – Be the first to comment

The domain name calling out a website’s web address, also called a URL, is about to become multilingual as we first reported last week. AP writer Kelly Olsen reports that as early as November 16th 2009, we may start to see the use of non-latin scripts such as Korean, Chinese and Arabic.

The decision by the board’s 15 voting members was unopposed and welcomed by applause and a standing ovation. It followed years of debate and testing.

The result clears the way for governments or their designees to submit requests for specific names, likely beginning Nov. 16. Internet users could start seeing them in use early next year, particularly in Arabic, Chinese and other scripts in which demand has been among the highest, ICANN officials say.

“This represents one small step for ICANN, but one big step for half of mankind who use non-Latin scripts, such as those in Korea, China and the Arabic speaking world as well as across Asia, Africa, and the rest of the world,” Rod Beckstrom, ICANN’s CEO, said ahead of the vote.

 Kelly goes on to write:

Since their creation in the 1980s, domain names have been limited to the 26 characters in the Latin alphabet used in English — A-Z — as well as 10 numerals and the hyphen. Technical tricks have been used to allow portions of the Internet address to use other scripts, but until now, the suffix had to use those 37 characters.

That has meant Internet users with little or no knowledge of English might still have to type in Latin characters to access Web pages in Chinese or Arabic. Although search engines can sometimes help users reach those sites, companies still need to include Latin characters on billboards and other advertisements.

Now, ICANN is allowing those same technical tricks to apply to the suffix as well, allowing the Internet to be truly multilingual.

Many of the estimated 1.5 billion people online use languages such as Chinese, Thai, Arabic and Japanese, which have writing systems entirely different from English, French, German, Indonesian, Swahili and others that use Latin characters.

“This is absolutely delightful news,” said Edward Yu, CEO of Analysys International, an Internet research and consulting firm in Beijing.

The Internet would become more accessible to users with lower incomes and education, said Yu, who was speaking before the widely expected decision.

Countries can only request one suffix for each of their official languages, and the suffix must somehow reflect the name of the country or its abbreviation.

Non-Latin versions of “.com” and “.org” won’t be permitted for at least a few more years as ICANN considers broader policy questions such as whether the incumbent operator of “.com” should automatically get a Chinese version, or whether that more properly goes to China, as its government insists.

ICANN also is initially prohibiting Latin suffixes that go beyond the 37 already-permitted characters. That means suffixes won’t be able to include tildes, accent marks and other special characters.

And software developers still have to make sure their applications work with the non-Latin scripts. Major Web browsers already support them, but not all e-mail programs do.

In China, Guo Liang, a researcher who studies Internet use for the Chinese Academy of Social Sciences, the government’s top think tank, questioned whether all Chinese will embrace the new domains.

Although the move will reflect linguistic and cultural diversity, Guo said, “for some users it might even be easier to type domains in Latin alphabets than Chinese characters.”

China has already set up its own “.com” in Chinese within its borders, using techniques that aren’t compatible with Internet systems around the world.

Most Chinese and Japanese computer users write characters in their native scripts by typing phonetic versions on a standard English keyboard.

China is among a handful of countries that has pushed hardest for official non-Latin suffixes and could be one of the first to make one available, said Tina Dam, the ICANN senior director for internationalized domain names. The other countries, she said, are Russia, Saudi Arabia and the United Arab Emirates.

About 50 such names are likely to be approved in the first few years.

The Viral Factor of Social Games

Posted in Entrepreneurship, Ideas, Social Games, Viral Marketing on October 30th, 2009 by admin – Be the first to comment Tags: , ,

This is one of the best presentations I’ve seen concerning the impact of viral factors in social games:

Foreign Language Domain Name URL’s

Posted in Foreign Language Translation, Predictions, Website Localization, Websites Going Global on October 26th, 2009 by admin – 1 Comment Tags: , , , , ,

They’re coming! Perhaps around mid 2010, domain name URL’s written in non-English language will become available for the internet. So a new gold rush is set to begin.

The Internet is set to undergo one of the biggest changes in its four-decade history with the expected approval this week of international domain names — or addresses — that can be written in languages other than English, an official said Monday.

The Internet Corporation for Assigned Names and Numbers, or ICANN — the non-profit group that oversees domain names — is holding a meeting this week in Seoul. Domain names are the monikers behind every Web site, e-mail address and Twitter post, such as “.com” and other suffixes.

One of the key issues to be taken up by ICANN’s board at this week’s gathering is whether to allow for the first time entire Internet addresses to be in scripts that are not based on Latin letters. That could potentially open up the Web to more people around the world as addresses could be in characters as diverse as Arabic, Korean, Japanese, Greek, Hindi and Cyrillic — in which Russian is written.

“This is the biggest change technically to the Internet since it was invented 40 years ago,” Peter Dengate Thrush, chairman of the ICANN board, told reporters, calling it a “fantastically complicated technical feature.” He said he expects the board to grant approval on Friday, the conference’s final day.

This is going to be a big change, and we will keep on top of it and report about it on this blog. Here is the full article on the matter.

How To Build A Web Business

Posted in Entrepreneurship, Ideas on October 8th, 2009 by admin – Be the first to comment Tags: , , , , , , ,

Entrepreneurs, here is a great video and document from Mint CEO Aaron Patzer on how to build a web business from the ground up. Any serious webpreneur should take note and follow this advice.
 

Mint CEO Aaron Patzer on Startups from Techcrunch on Vimeo.

 

Startup Building 101 -

Ideas Versus Execution

Posted in Entrepreneurship, Ideas on July 19th, 2009 by admin – Be the first to comment Tags: , , , , ,

Derek Silvers of Oreilly net wrote a simple but great article on the value of ideas related to that of execution. It’s a concept I’ve felt but never knew exactly how to articulate.
 
All entrepreneurs seem to understand, “It’s all about the execution”, that’s been the mantra, at least for webpreneurs. This article expresses the relationship between Ideas and Execution in a brilliant way. Thanks Derek for the insight!

Future of Marketing and Mass Communication

Posted in Mass Communication, Online Advertising, Online Marketing, Predictions on June 27th, 2009 by admin – Be the first to comment Tags: , ,

Dave Lakhani has an interesting post on the future of marketing and mass communication in which he coorelates it with singularity.

So as I studied The Singularity it occurred to me that the answer to how do you get your message to the masses and have it be heard most likely won’t be answered by us, it is much more likely to be answered by the individuals collectively that we hope to communicate to. In fact, it is my belief that another form of singularity will occur, in which potential customers will become evermore sophisticated in their ability to filter and consolidate information. As they become more sophisticated, they create individual influence streams from which they get all of their information, information that is highly personalized and highly selected. Rather than trying to increase the number of people they follow they become increasingly selective about who they receive information from ultimately reducing the noise while becoming much more connected to the channel through which they receive information. RSS was the first glimpse and promise of the idea that you could consolidate the information that you wanted into one single feed. In social media FriendFeed is trying to do that. And overall web wide Twine is also trying to do it. But for most consumers they don’t go far enough.

Top Industries For Starting A Business

Posted in Entrepreneurship, Predictions on June 27th, 2009 by admin – 1 Comment Tags: , , , , ,

Inc. Magazine outlines the best industries for entrepreneurs to start a new business right now. They are as follows:

  • Iphone Apps
  • Healthcare Technologies
  • Beer, Wine Liquor Wholesale
  • Software as a Service (SaaS)
  • Home Health Care
  • Yoga Products and Services
  • Technical and Trade Schools
  • Fast Casual Dining
  • Green Consulting
  • Niche Consulting
  • Education Technology
  • Temporary Staffing
  • Government Services
  • Accounting Services
  • Repair Services
  • Self Improvement
  • Energy

Sales 101: Manipulation Versus Persuasion

Posted in E-Commerce, Selling on June 27th, 2009 by admin – Be the first to comment Tags: , , , , , , , ,

Great video on the difference between manipulation and persuasion in sales situations. The basic premise Dave Lakhani outlines on the difference between manipulation and persuasion in the sales process comes down to one thing… Intent.

Dave’s definition on persuasion: “Getting people to come to their own most logical conclusion which happens to be one that you share”.

Dave goes on to outline 4 tools to persuasion; 1) Storytelling. Works subliminally and generates immediate response and reaction. 2) Be Seen to sell? Let people know you are selling, gives you credibility and authenticity. 3) Transfer of power, such as celebrity endorsements and testimonials. 4) Develop persuasive persona, even use your voice different, your body language different depending on the situation, adapt your persona to the situation.

FTC To Crack Down On Bloggers?

Posted in Uncategorized on June 22nd, 2009 by admin – Be the first to comment

crackdownIt seems Big Brother may be coming to the Blogsphere. Proposed FTC guidelines can be found here. While existing FTC rules already ban deceptive and unfair business practices. These new proposed guidelines aim to clarify the law and for the first time, specifically include bloggers, which they define loosely as anyone writing a personal journal online.
 
If these guidelines are approved, bloggers will have to back up claims and disclose whether or not they are being compensated for what they say in their writings.
 
The  FTC does not currently specify how they plan to go about this, but they say they could order violators to stop and pay restitution to customers if found in breach of such trusts. It could also ask the Justice Department to sue for civil penalties.

Any type of blog could be scrutinized, not just ones that specialize in reviews. Even for example one line twitter posts are subject to these new guidelines. The FTC certainly will have a big job ahead of them as new communications channels continually emerge. Even advertisers now are paying some Twitter users to post tweets. 
 
The FTC says the guidelines would cover all such arrangements, regardless of the medium. The FTC commissioners will be voting on the final guidelines this summer.