Zazzle Localizing Website To Foreign Market
Posted in Websites Going Global on May 19th, 2009 by admin – Be the first to comment Tags: cafepress, expanding, foreign markets, going global, localization, mass customization, zazzle
CafePress and Spreadshirt competitor Zazzle, who specialize in mass customization, are going global and localizing their website for the Australia and Canadian market.
Zazzle has also expanded its existing UK site, launched in late 2008, to the greater European market by accepting payments in Euros.
Earlier this year, Zazzle underwent a reduction in force of 15% of their staff due to the sluggish economy. So it’s a good sign to see they are expanding into the English language foreign markets.
Competitors Cafepress and Spreadshirt both already have an established international presence.
