Tag Archives: marketing

Future of Marketing and Mass Communication

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Dave Lakhani has an interesting post on the future of marketing and mass communication in which he coorelates it with singularity. So as I studied The Singularity it occurred to me that the answer to how do you get your message to the masses and have it be heard most likely won’t be answered by [...]

Sales 101: Manipulation Versus Persuasion

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Great video on the difference between manipulation and persuasion in sales situations. The basic premise Dave Lakhani outlines on the difference between manipulation and persuasion in the sales process comes down to one thing… Intent. Dave’s definition on persuasion: “Getting people to come to their own most logical conclusion which happens to be one that you [...]