Great video on the difference between manipulation and persuasion in sales situations. The basic premise Dave Lakhani outlines on the difference between manipulation and persuasion in the sales process comes down to one thing… Intent.

Dave’s definition on persuasion: “Getting people to come to their own most logical conclusion which happens to be one that you share”.

Dave goes on to outline 4 tools to persuasion; 1) Storytelling. Works subliminally and generates immediate response and reaction. 2) Be Seen to sell? Let people know you are selling, gives you credibility and authenticity. 3) Transfer of power, such as celebrity endorsements and testimonials. 4) Develop persuasive persona, even use your voice different, your body language different depending on the situation, adapt your persona to the situation.