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International Web Marketing Strategies
Proper SEO insures that the website will be accurately stored, ranked and portrayed in search engines, and listed high up on the search results page for relevant key worded search queries. A well optimized website will accomplish these goals:- Yield high up on the search engine's results page for certain queries.
- Yield correctly on the search engine results page for certain queries.
- Allow search engine robots to effectively classify and rank the site.
What is SEO?
SEO is an abbreviation for Search Engine Optimization. It is the practice of developing a website into a format that maximizes the search engine's ability to read, interpret and understand the site.The premise behind SEO is that in order to increase visitors of a specific audience to your website, your website must optimized in a way that search engines can easily and accurately understand your target audience. Thus, allowing it to accurately send visitors to your website when they perform search queries using keywords that are highly relevant to the purpose of your website.
How important is it to optimize my website?
Depends if you want visitors or not. if you want people to find your website without physically telling them about it or paying to advertise it, then it is not just important to optimize your website, it is absolutely critical.You have to keep in mind, as smart as search engines are, they are not that smart. You need to communicate to the search engines what your website is all about, which is accomplished through SEO. And how effectively you do this will determine, all other things being equal, how high up on the search results page your website appears for relevant queries.
How do I optimize my website for search engines?
The art of how to optimize a website is fairly subjective and open to wide interpretation because Search Engine's do not publish exactly how they categorize, classify and rank the billions of web pages they process.Furthermore, their methods are in constant flux due to continual efforts at improving the accuracy of their results and thwarting those who try to exploit optimization techniques to unjustly improve their rankings.
Through ongoing studies into this field, leveraging the collective knowledge of others and years of trial and error based deductive reasoning, Quarkis like other reputable SEO specialists has mastered the art of safe white-hat website optimization.
We know what works, what doesn't, and most importantly where the line is drawn between white hat and black hat SEO tactics, which techniques are acceptable and which may lead to your website getting penalized or banned from search engines.
Without years of working experience in this field, it's impossible to know where this line is. We therefore highly recommend using our consulting services and allowing us to coach and work with you when optimizing your website.
We have developed a proprietay 56 point checklist that we utilize to insure that all areas of general search engine optimzation are properly covered. Furthermore, we have an additional 12 point checklist aimed specifically at international and multi-lingual search engine optimzation.
How Quarkis differentiates from other SEO providers?
Quarkis specializes in International Search Engine Optimzation and Multilingual Web Marketing. We work to optimize your site not just for English, but for all foreign languages. Even if your website is not localized into other foreign languages, we optimize it for acceptance by foreign language search engines. We work to optimize your website not just for the United States, but for all international markets, thereby allowing your website to reach a wider, more global audience.
What SEO Consulting Services does Quarkis provide?
Quarkis provides three levels of SEO Consulting. Please review all three levels and select the one that best suites your needs.
Level I - Basic SEO Analysis - We will review your website and compare it with our
56 point general and 12 point international checklist. We will then email you the results
within 24 hours which includes a grade for each checklist area for how well you did and
suggestions for improvements.
Time: 2 hours. Cost: $75
Level II - Intermediate SEO Analysis - In addtion to running your website
through our basis SEO analysis and comparing it with our checklists, a Quarkis SEO
specialist will then further review your website and re-write some of your code for
you. We will then email you back a detailed report concerning the SEO status of your website
and detailed code re-writes that we suggest for how you can make improvements.
Time: 1 Day. Cost: $250 USD
Level III - Advanced SEO Analysis - A full time Quarkis SEO
specialist is available to work with you to fully optimize your website
for all languages and all regions throughout the world.Time: Unlimited. Cost: $50 USD per hour
