How do I market my website to search engines? 

This is the big question. Just like with SEO, it is a fairly subjective art and open to wide interpretation of practice. However, there is one key difference. With SEO, search engines want to help you optimize your website, because it helps them properly categorize and describe your site. 
  
However, Search Engine's do not want you marketing to them anymore than you want them marketed to you... think of your inbox loaded with spam. They prefer to let nature take it's course, and let your website find it's own natural placement within the fabric of the internet. Naturally, this begs the question, what is nature on the internet?
 
So like it or not, SEM is a reality and is actively shaping the way the world wide web functions and ultimately which websites are popular and which are not, regardless of absolute objective quality and usefulness of websites, if there is such a thing. Basically, If you are not actively involved with SEM, and your website went live sometime after 1998, then chances are it's growing cobwebs.
 
Search Engine Marketing is accomplished by generating as many high quality links pointing to your site as possible. The more links, the better. The higher quality the links are, the better. Greater details of how to market to search engines is provided in the whitepapers listed below.

How does Quarkis differentiate from other SEM service providers? 

First, Quarkis, as far as we know, is the only SEM company offering Managed Search Engine Optimization, a 100% honorable practice that we continue to pioneer with great results. 

Second, Quarkis is also the only SEM company, again, to our knowledge, that discloses upfront exactly what we do and how we do it. We show you exactly how your money is being spent, and you only pay as you reap the benefits. On the contrary, the majority of SEM providers want your money up front and then you just sit back and hope it works, which it doesn't and you hope the tactics they employ doesn't lead to search engines permanently banning your site, which happens.

Third, Quarkis specializes in International SEM. If you want to attract a global, diverse, multi-lingual audience, then we have a specific solutions for you.

How to choose an SEM service provider? 

As a rule of thumb, before giving any money to an SEO/SEM company, find out exactly how your money will be used and how they plan to optimize, market and promote your website. If they can't tell you, won't tell you, don't tell you - or - they do tell you but it doesn't make sense, then that's a big re flag... there is a reason for that.
 
Quarkis discloses to you exactly what we do, why we do it, how we do it and what results you can expect. 

We make only three guarantees. 1) We will not do anything that potentially leads to your website being permanently banned from Search Engines. 2) We disclose to you openly and honestly exactly how we will optimize and market your website. 3) If you are not 100% satisfied with the results, then you get your money back.

We recommend you require these 3 guarantees from your SEM service provider.

What Managed SEM services does Quarkis provide? 

First, we need to insure your site is properly optimized. Search Engine Marketing is ineffective unless your site is property optimized. For this reason, a Quarkis SEO Consulting contract is required before starting Managed SEM. Once your site is confirmed properly optimized, here is how we continue with SEM...

Quarkis employs a staff of full time SEM specialists equipped with proprietary in-house developed software to manage their work and track their progress.
 
We identify your website's key competitors, perhaps competitors you already know, perhaps others that we discover and confirm with you. Furthermore, we find your key competitors in other languages, the languages of your choice.

By "competitors" we mean websites who have a dominate search engine market share in the exact same space you want your website to be in. The goal is then simply to boost your website's search engine presence and market share equal to or greater than each of these competitor sites.

There is one catch... your website needs to be equally as good or better than these competitors, otherwise, we will turn down your business. Strictly put, Quarkis is in the business of helping great useful websites earn their due credit on search engines by going head to head with the big old junk complacent websites that only retain their dominate position because they were first on the web scene. We only work to better the world wide web, we will absolutely not add more junk to it.

Next, we utilize the top 10 leading search engines as well as the top engines in the languages of your choice to find out exactly how many websites on the internet have links pointing to your competitor's websites, exactly who they are and where their level of quality ranks. 

A human operator then systematically visit each and every one of these websites that link to your competition in order of their quality ranking, and asks a very simple question: "Dear webmaster, we notice you are linking to www.yourcompetiton.com, so we thought you would be interested in also linking to www.yoursite.com".

This is a vast simplifiction of the process, but suffice to say, it's highly honest, honorable, spam-free and effective.

How much does Quarkis' Managed SEM services cost? 

We employee a full time SEM specialist to work on your website 10 hours a day, 5 days a week, 4 weeks a month at a rate of $350 USD per month.

We provide you with a password protect URL so you can see how your results are adding up each day. You will see the number of sites we contacted, how we contacted them, who the sites are and the status of whether or not we were successful in getting them to post a link to your site.
 

More detailed information on SEM:

• What is SEM - Search Engine Marketing?
• What is the difference between SEO and SEM?
• Why should I market my website to search engines?
• What are the benefits of Search Engine Marketing?
• Do I need to hire a company that specializes in SEM?
• Who does Search Engine Marketing? A list of SEM companies.
• How do I choose a Search Engine Marketing company?
• How do I market my own website? - SEM Basic Strategies
• How do I market my own website? - SEM Intermediate Strategies
• How do I market my own website? - SEM Advanced Strategies
• Critical SEM tactics to avoid - How to get banned from search engines.